When Krešimir Dulić, a man who spent five years inside DJI, steps onto the CES stage in Las Vegas - not as DJI, but representing GDU Tech and its new P300 - it’s worth stopping the demo reel and asking a harder question.

What just shifted?

This wasn’t a casual appearance. This wasn’t a networking cameo. This was a statement - subtle, but unmistakable to anyone who understands how power actually moves in the drone industry.

People like Dulić don’t switch sides for marginal upgrades or marketing buzz. They move when they see ceilings. And more importantly, when they see who’s about to hit them.

The Uncomfortable Truth: DJI Is No Longer the Only Serious Option

For over a decade, DJI didn’t just dominate the European public sector drone market - it defined it. Police, fire brigades, border agencies, utilities, emergency responders: if it flew, it was DJI. The ecosystem was deep, the hardware reliable, the brand unavoidable.

But dominance breeds a dangerous assumption - that customers will accept incrementalism forever.

They won’t.

Europe’s public sector has changed. The questions being asked today are sharper:

• What happens when GNSS is denied?
• What happens when data links are jammed?
• Who controls the roadmap?
• And who can adapt when regulation, geopolitics, and operational realities collide?

This is where the P300 enters the conversation - not as a “DJI alternative,” but as a challenge to DJI’s underlying logic.

The P300 Isn’t Competing on Specs. It’s Competing on Assumptions.

Look closely at what GDU Tech is emphasizing:
AI-powered obstacle avoidance with LiDAR.
Visual SLAM navigation for GNSS- and link-denied environments.
Anti-interference image transmission.
2 km laser pinpointing.
Multi-payload modularity for real missions, not showroom demos.

This is not consumer logic scaled up. This is public-sector-first thinking.

And that’s the tell.

DJI built an empire by perfecting flight when conditions are cooperative. GDU Tech is betting the next decade belongs to platforms that assume conditions are hostile.

Why Krešimir Dulić’s Presence Matters

Executives carry institutional memory. Dulić knows how DJI thinks, how it prioritizes, where it moves fast, and where it hesitates. When someone with that background stands beside a competing platform on one of the world’s biggest tech stages, it sends a message that resonates far beyond CES headlines.

It says: this company is not pretending.

It says: this roadmap is credible.

And it quietly asks European decision-makers something they haven’t had to consider in years:
What if DJI is no longer the safest long-term bet?

Is GDU Tech Trying to Replace DJI in Europe?

Replace? No. Not yet.

Disrupt? Absolutely.

The smarter play isn’t to topple DJI outright - it’s to become the default second option. The trusted alternative. The platform agencies test “just in case.” The one procurement officers keep on the shortlist when political winds shift or operational needs outgrow legacy assumptions.

And history is clear: once a second option proves it can operate when the first cannot, the market never goes back to being a monopoly.

What This Means for Police and Public Safety

Expect drones that assume:

• signals will fail,
• environments will fight back,
• operators will be under stress,
• and missions won’t wait for perfect conditions.

Expect less “cinematic flight” and more mission certainty.
Less app polish, more autonomy.
Less reliance on satellites, more reliance on onboard intelligence.

The P300 isn’t just a product launch. It’s a thesis: that the future of public-sector drones in Europe will be decided by resilience, not brand loyalty.

And if DJI alumni are already helping shape that future from the outside, the most provocative question isn’t whether GDU Tech is a force.

It’s how long DJI can afford to ignore that it finally has real competition.

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